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Deep Sliver will be publishing Persona 5, as well as a few other Atlus games, the company has recently announced. I can’t help but feel like this a bit of a missed opportunity for Sega… and a weird choice to make, considering Sega owns Atlus.

There’s another element of confusion to this and it’s that Deep Sliver is also publishing Sega’s games (presumably apart from any Sonic games).

Deep Silver and Koch Media (the two are one-in-the-same) have long been publishers/distributors for a variety of games in Europe. Koch Media, for example, distributed the latest Star Ocean game.

What’s so profound about all of this is that I’m very certain that Persona 5 will be a huge financial success. If Tokyo Mirage Sessions #FE and Shin Megami Tensei 4 are anything to go by, Atlus are currently at the top of their game, producing excellent must-have games. Why would Sega want to miss out on that? It’s important to bare in mind that Deep Silver isn’t just distributing the game, they’re flat out publishing it… marketing and all (at least I think).

Maybe Sega just doesn’t have the cash right now to properly give the game the attention it deserves. It’s such a shame, because Persona 5 looked to be one of the most exciting games in recent years. It could have been a bit of a redemption moment for Sega, a company which looks like it’s slowing fading into the abyss.

Let’s just hope that this partnership with Deep Silver will enable Atlus to release Persona 5 on the same day as America (14th February). If not… then what’s the point, eh?